CHEEZ -IT SNAP’D

director

Director of Photography: Guillaume Le Mezo (Arri LF Mini)
Editor/Colorist: Adam Howarter
Gaffer: Mark Davis

This spot was a short and quick shoot with two very talented comedic actors, Cat Savage and Chas Lily. This woman perceives herself to be an action hero, but she is diminished by her unfortunate choice of the closest weapon. This product has a really satisfying crunch sound, so I wanted to make sure that was a focal point of the spot. Because we were already lit for it and ahead of schedule, I grabbed an optional tag at the end of the two of them playfully enjoying the crackers. I always make sure I think through these opportunities well ahead of time to surprise the client with more options in post, especially if it doesn’t require a relight or take more than a few minutes.