Kmart

Real Deal: Watches

Kmart

Role: Director of Photography, Gaffer

Agency: Havas Worldwide Chicago

Camera: Sony FS5

This set of videos was shot in a period of 6 hours with extremely minimal crew and extras pulled from the office. I drew lighting inspiration from The Fighter and Rocky with hard rims to give the arena effect even though we were shooting in a tiny space. I used the strategy of using ND indoors to try to fight some skylights and practical lights I couldn’t shut off and blasted through with tungsten Kinos and pieces of an Arri kit.