Kellogg’s

“Colorful Life”

Kellogg’s and Neff Headwear

Roles: Director, Director of Photography, Still Photographer
Agency: Edelman/Krispr
Camera: Canon C300 (Video), Canon 6D (Stills)

I was nearly the one stop shop for this entire campaign– I directed the video spot, shot/lit it, and photographed the stills for the web and print campaigns.

Top down shots are already fun to light, but the added tricky part from shooting sunglasses is that they’re incredibly reflective. I decided the best way to solve the problem was to blast light in from the sides passing through large 4×4 silks and then had a small, handheld LED that I spotted in for harder shines in specific spots to make them pop. I also shot plate of perfect, glare-less lenses that could be comped in in post to make the shots absolutely, OCD level perfect.

This image above wasn’t on a shot list, but with each setup we did, I quickly switched lenses and shot a few interesting alt options. It took the fabulous art director a lot of time to get the product perfectly placed, so as I always do, I love to give the client different options.

     
Directing talent for this project was a blast as I spent all day dancing behind camera working with talent. One of the biggest challenges was speed– we had over a dozen actors who had to come in and out quickly to stay within schedule and budget. As a director who also comes from a background of doing everything, it’s so important for me no matter my role on set to give the editor as many options as possible, so I was sure to give each person their own playlist and helped them be themselves. We had a someone head banging to The Clash and a girl who was rocking chill Reggae. As a director who also comes from a background of doing everything, it’s so important for me no matter my role on set to give the editor as many options as possible.

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Posted by Neff Headwear on Thursday, June 15, 2017